Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
Article |

Milking graphic appeal

Who else would Columbus, OH-based Borden Inc. be targeting with its new Crazy Milk lowfat milk product?
FILED IN:  Applications  > Food  > Dairy

"We wanted to have a product appealing to both moms and kids" says Borden director of marketing Tammy Katz. "We wanted to bring kids back into the habit of drinking milk." Introduced to test markets at the end of 1994 the five flavors of Borden's Crazy Milk feature brightly colored animated characters. They're designed to stand out on the "sea of white" dairy shelf says designer Robert Minkus of Minkus & Associates (Rosemont PA). The paperboard cartons are printed offset in five colors by International Paper (Memphis TN). Crazy Milk carries a suggested retail price of 99¢ for a 1-pt container and $1.49 for a quart. That compares to 99¢ for a quart of unflavored milk in a more traditional pack-age. The company plans to expand distribution of the product this year.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.