Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
 >>
Article |

Meaty redesign

Carl Buddig & Co. recently redesigned the packaging for its thin-sliced precooked meats in both single-serve and one-lb sizes. Buddig’s change was prompted by movement in the market by big-name meat companies that were redesigning their packaging to better compete on store shelves.
Print
FILED IN:  Applications  > Food  > Proteins
     

Market testing revealed that males are the target demographic for cold cut sales. To appeal to male consumers designers created a package that resembles a beer label. A coat-of-arms represents family heritage. Certain aspects of the label design were retained to maintain the look that originally contributed to the company’s success. Also designed by Maddock Douglas the redesigned packs appear in the United States and Canada. —ALR

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.