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June 30, 2003
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Carl Buddig & Co. recently redesigned the packaging for its thin-sliced precooked meats in both single-serve and one-lb sizes. Buddig’s change was prompted by movement in the market by big-name meat companies that were redesigning their packaging to better compete on store shelves.
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Market testing revealed that males are the target demographic for cold cut sales. To appeal to male consumers designers created a package that resembles a beer label. A coat-of-arms represents family heritage. Certain aspects of the label design were retained to maintain the look that originally contributed to the company’s success. Also designed by Maddock Douglas the redesigned packs appear in the United States and Canada. —ALR
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