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Article | January 6, 2012
JBS enhances specialty beef lines with new easy-open package
Meat processor uses new bag that enhances employee and product safety, improves back-of-house efficiencies, and reduces product waste.
Meat processor JBS has recently adopted a new bag for its premium beef brands to help retail and foodservice customers address costly challenges. JBS says it selected Sealed Air’s Cryovac® QuickRip™ easy-open bag for boneless fresh red meat applications with an eye toward minimizing yield loss and creating an overall exceptional experience in the premium meat category. The bag is said to enhance employee and product safety, improve back-of-house efficiencies, and reduce product waste.
The QuickRip, implemented for the JBS Aspen Ridge and Cedar River Natural Beef lines, as well as the 1855 Premium Beef line, offers a high-performing, easy-open packaging solution that eliminates the need for knives and sharp tools to open products in the back of house. As a result, there is a reduced risk of product gouges and scores that can lead to product waste and cross contamination, as well as a reduced risk of employee injury associated with sharp objects.
“Our bottom line is innovation,” says Tyler Brown, director of Premium Beef Programs at JBS. “We continuously challenge ourselves to bring creative solutions to our customers, and we pride ourselves on making improvements even before our customers ask—sometimes before they’ve even realized a need. Our experience with Cryovac is that they hold themselves to similar standards. The new QuickRip bag shows that they take an active interest in developing packaging improvements that make our customers’ jobs easier. And that makes our products even better.”
According to Shawn Harris, Sealed Air Cryovac brand marketing manager for Fresh Red Meat, Sealed Air has designed the bag to run on existing equipment, so it was able to deliver a “seamless and cost-neutral value-add to these premium JBS brands, without the expense associated with significant equipment investments or downtime.”
According to Brown, JBS has seen a very positive reaction to the bag from its retail and foodservice customers.
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