- Contract Packaging
- Leaders in Packaging
- Calendar of Events
Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
Article | January 31, 2003
Ice cream packaging redesign
To help breathe new life into its ice cream packaging, Cumberland Farms enlisted Sheaff Dorman Purins (Boston, MA). Working with Cumberland Farms’ marketing and manufacturing departments, Sheaff designers conducted competitive research and explored a variety of approaches to develop new flavors, a new structure, and a new look for the packaging.
The ice cream tubs feature savory product photos and clear product identifiers to help differentiate between flavors. Designers took Cumberland’s great pride in the quality of their products and reflected it in the packaging by capturing a wholesome farm-fresh image with simple uncluttered photography and design. Cumberland Farms is a chain of 700 convenience stores on the East coast that manufactures its own bakery soda and ice cream lines. —ALR
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!