- Contract Packaging
- Leaders in Packaging
Article | March 31, 1999
Hosiery package gets a leg up
a new hosiery line from Kayser-Roth of Greens- boro, NC, age defiance by HUE®, has created an about face in hosiery packaging. The package, designed by Slover and Co.
(New York NY) breaks away from the typical photo of a pair of legs and instead uses an extreme close-up of a young woman's face.
Jody Eskenazi senior marketing manager at HUE says the face on the package will differentiate the product from the sea of legs in the hosiery department and make eye contact with the consumer.
The package for age defiance by HUE's line is a 12-pt solid bleached sulfate board offset-printed in six colors plus an aqueous coating by TPC (Chattanooga TN).
"If you think about what people use for age defiance it's face products creams and hair dyes" Eskenazi says. "age defiance by HUE is a product to keep your legs looking younger longer. I think [the package] is original and impactful."
Retailing at $6.50 the hosiery hit department and specialty store shelves in early February.
Related Sponsored Content
E-BOOK SPECIAL REPORT
44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.