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Article | June 30, 2006
High-style ice cream cone packaging
This spring, Lucerne, Switzerland-based Emmi Schweiz AG launched a premium line of praline-topped ice creams in crispy almond wafer cones. Creative packaging, developed in conjunction with Huhtamaki (www.huhtamaki.com), was integral to the product introduction.
The new packaging consists of customized, slim-line, 188-mm-long aluminum / paper sleeves and rigid, transparent polystyrene lids. Color-coded to indicate ice cream flavor, the shiny, metallic-looking sleeves are printed gravure with bold, consumer-attractive graphics. Consumers also like the transparent, easy-open lids that allow a mouth-watering view of the product, and serve to protect the curved domes of the ice cream tops.Learn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014
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