Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
Article |

Heinz lets consumers choose to dip or squeeze

New condiment package first innovation in food service packaging in 42 years for this major brand owner.
FILED IN:  Applications  > Food  > Sauce/condiments
Heralded as a “true packaging breakthrough“, Heinz announced yesterday (February 4, 2010) a dual-function package that offers ketchup lovers “two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods.”

Dubbed the Heinz Dip & Squeeze ™ the new package holds three times as much Heinz Ketchup as the traditional packet, providing consumers both covenience, (how many of those packets did you have to tear open to get enough for your fries?) and less mess.

Portable, clean and versatile, offering consumers the choice to dip or squeeze, Heinz and their package design team have brought a fresh idea to condiment packaging—expect the roll out through 2010.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.