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Article | April 30, 2004
Good night milk
An opaque PET 330-mL bottle, blow-molded using Owens-Illinois’ special ATX432 UV light barrier, is being used for Slumber Bedtime Milk.
The milk produced by Red Kite Farms Oxfordshire England is organic and contains a high level of melatonin. That’s because the milk comes from cows milked at night.
“PET was selected simply because it looks better than high-density polyethylene bottles that were available” says Clare Pool Red Lake’s farm director. “We charge a premium price £0.79 (US $1.46) and we wanted a premium bottle.”
Sold through Waitrose stores and by mail order the milk bottle is decorated by a vinyl label that’s applied via a Commander p-s labeler from Grahams UK says Pool. The four-sided label for the square bottle is applied on the compact labeler with front and sides wiped down; the fourth side is wiped down as the bottle is discharged.
The pasteurized milk offers a 10-day shelf life under refrigeration Pool says.
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