Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

FMI study touches on food packaging

Conducted for the Food Marketing Institute by Decision Analyst, Inc., Trends in the United States: Consumer Attitudes & the Supermarket, 2004 focuses primarily on the consumer shopping experience.
Print Reprint
FILED IN:  Applications  > Food  > Bakery
     

However the 100-page report does offer some consumer packaging insights based on a telephone survey of about 500 respondents conducted this past January. Among the results were the following:

  • Although single-sized packages cost more consumers are willing to pay for the convenience. One-third of shoppers said they would pay 20% more for a single-serving package.

  • Almost all shoppers indicated an awareness of sell-by or use-by dates on packages. Consumers most frequently checked dates on packages of milk and dairy products uncooked meats eggs prepackaged deli meat deli meat sliced in the store bakery items and canned goods.

  • Sixty percent of shoppers were aware that meat is packaged at a central location and then brought into the store. That’s up from 45% in 2003 and 38% the preceding year.

  • Forty-three percent believed meat packed at a central location is about the same quality as store-packaged meat; 30% indicated quality is better when packaged at store level; 10% preferred the quality of prepackaged meat quality; 17% weren’t certain. The change here is in the belief that prepackaged meat isn’t as good as store-packed which declined from 39% in 2003.

  • Fifty-seven percent of shoppers said they purchase private-label products on a weekly basis if their store offers that choice.

  • In checking nutrition labels consumers look most often at fat content. Total calories sugar carbohydrates and salt were mentioned less frequently.

  • When it comes to food safety problems shoppers believed that food processor and manufacturing plants were the most likely places for such difficulties to occur.

    The trends report is available for $45 to retailer and wholesaler members; $115 to associate members; $135 to nonmembers. FMI says multiple-copy discounts are available. For more information call 202/452-8444 or visit www.fmi.org.

  • Comments(0)

    Add new comment

    ADVERTISEMENT
    E-BOOK SPECIAL REPORT
    42 Best Package Designs
    Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
    x

    Newsletters

    Don't miss intelligence crucial to your job and business!
    Click on any newsletter to view a sample. Enter your email address below to sign up!
    GENERAL INTEREST
    PACKAGE DESIGN/DEVELOPMENT
    Each newsletter ranges in frequency from once per month to a few times per month at most.