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May 3, 2010
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Send to KindleFlower packaging adhesive patch to revolutionize floral industry in US
Temkin, supplier of new “FloraPatch,” calls technology game-changing.
By
Temkin, a floral packaging manufacturer from Payson, UT, has teamed up
with Chrysal USA to produce a floral sleeve combined with a
slow-release preservative patch for fresh cut flowers.
Already marketed in Europe, the patch replaces the tiny bag of nutrients currently found in every bouquet (usually with rubberband on stems), speeding up production and reducing labor.
According to the article on The Produce News, “To apply the preservative, consumers simply remove the adhesive patch from the sleeve and attach it directly to the stems, adding one tablespoon of sugar to the water in the vase. The "FloraPatch" slow-release formula prolongs vase life, while keeping vase water cleaner…”
Not sure if this is, in fact, revolutionary or game changing, but it makes sense to me. I would like to see how and where the patch is applied and what kind of instructions accompany this. It’s hard to convince consumers to change old habits no matter how good the idea may be—how is it being communicated?
A rose by any other name…get your daily dose of global packaging trends Follow me on Twitter.
Already marketed in Europe, the patch replaces the tiny bag of nutrients currently found in every bouquet (usually with rubberband on stems), speeding up production and reducing labor.
According to the article on The Produce News, “To apply the preservative, consumers simply remove the adhesive patch from the sleeve and attach it directly to the stems, adding one tablespoon of sugar to the water in the vase. The "FloraPatch" slow-release formula prolongs vase life, while keeping vase water cleaner…”
Not sure if this is, in fact, revolutionary or game changing, but it makes sense to me. I would like to see how and where the patch is applied and what kind of instructions accompany this. It’s hard to convince consumers to change old habits no matter how good the idea may be—how is it being communicated?
A rose by any other name…get your daily dose of global packaging trends Follow me on Twitter.
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