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Flavorful design

Dwight Oglesby needed a package design that would grab as much attention as the flavor of his grandfather’s West Texas barbecue sauce.
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FILED IN:  Applications  > Food  > Sauce/condiments
     

He turned to Compass Design (Minneapolis MN) to create the packaging for Daddy Sam’s Bar-B-Que Sawce. “It’s our first product and we knew we needed to stand out on the shelves” says Oglesby. “We also wanted a high-quality image for a high-quality product that would sell well in upscale grocery stores and gourmet shops.” Designers created a package that captured a home-grown feeling—an authentic look that honors family tradition. The package also differentiates Daddy Sam’s from more well-known brands. Designers used black-and-white snapshots of a happy aging man with a tight tie and round-rimmed glasses along the photo of an austere ranch house with a towering windmill. The somewhat grainy background image complements the distressed wood-block style letters and intentionally misaligned rules. “Compass really listened to what we needed. They addressed our concerns responded promptly offered options and were easy to work with” Oglesby says.

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