Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
Article |

Flavorful design

Dwight Oglesby needed a package design that would grab as much attention as the flavor of his grandfather’s West Texas barbecue sauce.
Print Reprint
FILED IN:  Applications  > Food  > Sauce/condiments

He turned to Compass Design (Minneapolis MN) to create the packaging for Daddy Sam’s Bar-B-Que Sawce. “It’s our first product and we knew we needed to stand out on the shelves” says Oglesby. “We also wanted a high-quality image for a high-quality product that would sell well in upscale grocery stores and gourmet shops.” Designers created a package that captured a home-grown feeling—an authentic look that honors family tradition. The package also differentiates Daddy Sam’s from more well-known brands. Designers used black-and-white snapshots of a happy aging man with a tight tie and round-rimmed glasses along the photo of an austere ranch house with a towering windmill. The somewhat grainy background image complements the distressed wood-block style letters and intentionally misaligned rules. “Compass really listened to what we needed. They addressed our concerns responded promptly offered options and were easy to work with” Oglesby says.

Related Sponsored Content

42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.