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Article | October 31, 2002
A 'fishy' redesign
Van De Kamp’s decided to revamp the graphic design for the cartons containing its line of frozen seafood entrées. The company turned to Deutsch Design Works (San Francisco, CA) to help reposition the brand as a main meal for the entire family.
To capitalize on Van De Kamp’s heritage designers updated its client’s logo and selected richer deeper colors for an upscale contemporary look. They incorporated a photo of the product to provide mouthwatering appetite appeal to attract Van De Kamp’s target market (adults). “Deutsch Design works delivered a fresh and tempting new look for Van De Kamp’s that truly sets us apart and establishes the brand as a family meal” says Eric Grosgogeat marketing director for Van De Kamp’s. Van De Kamp’s products are available at grocery stores nationwide.
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