Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Dean 'Chugs' along at Pack Expo 98

Overall attendance at November's Pack Expo reached 78괡, setting a new record. That figure is even more impressive considering that the number of international attendees reportedly declined by nearly 3%, presumably due in part to economic difficulties in Asia.
Print Reprint
FILED IN:  Applications  > Food  > Dairy
     

The biennial show is sponsored by the Packaging Machinery Manufacturers Institute (Arlington VA).

Visitors attending the Nov. 9 "Eye-opener" session were not only treated to half-pints of Dean's Chug(TM) packs of recently introduced strawberry-flavored milk but also a presentation by Howard Dean chairman of Franklin Park IL-based Dean Foods Co. Dean reported on how the old-fashioned high-density polyethylene milk bottle full-body polyvinyl chloride sleeve label and tamper-evident twist-off cap have helped make the single-serve bottles of milk a specialty item rather than a commodity. That's helped the Chug compete not only with milks but also against other "transportable" beverages.

Dean said the company invested $90 million in the Chug project. He told the PMMI audience that 1998 Chug sales were expected to reach $82 million. Projections for next year are sales of $105 million; $150 million is the goal for 2000.

Watch for Dean Foods to continue to take advantage of the pack's success. Dean is considering an extended-shelf-life version which would lengthen life from its current 14- to 22-day span to about 60 days (see Smith Dairy above). If that happens Dean would still likely sell the milks refrigerated. Other possible changes include a switch to a PE-based label to alleviate PVC label recycling concerns and copy in both English and Spanish to meet a booming Hispanic population. Dean said "We're researching the use of wraparound labels for gallon and half-gallon sizes and we will likely launch new flavors and enter new geographic markets with Chugs in the future."

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.