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Article | August 31, 2000
Canandaigua Wine Co., Canandaigua, NY, credits improved packaging design and flashy graphics for a 42% sales growth rate between 1998 and 1999.
Much of this success can be attributed to the patented Twist N Serve Spout as well as options available this summer such as the EZ Open Last Drop Tilt Tab and EZ Carry options. Pacific Southwest Container (Modesto CA) is responsible for the customer-friendly 5-L package while design company HKA (San Francisco CA) developed the graphics. The box features subtle coloring with a close-up photo of wine being poured into a glass in the foreground and grapes in the background. Easy-to-follow directions are also placed clearly on the side of the box allowing the consumer even easier access to the chillable wine.
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