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Article | February 28, 2005
Convenience pack is no turkey (sidebar)
Highest Achievement—Packaging ExcellenceSilver—Printing AchievementAn innovative carrier bag from Curwood has provided big improvements for customers of Jennie-O Turkey Store, Willmar, MN, for whole frozen turkeys.
The carrier bag features a reinforced two-hole handle which makes picking up and carrying the turkey easy. Side gussets in the bag help the packaging graphics stand up and stand out in the freezer case.Unlike a shrink bag that is typical for frozen turkeys the carrier bag is a flat bag that allows Jennie-O to differentiate its product graphically while permitting the consumer to more easily read cooking instructions nutrition information and recipes. The carrier bag was a collaborative development between Jennie-O Turkey Stores and Curwood says Chuck Meath vice president of whole bird sales at Jennie-O.The bag is a reverse-printed polyester that’s extrusion-laminated to a rigid white sealant layer of polyethylene. Curwood prints the polyester flexo in eight colors including even in the gussets.The two-hole handle is reinforced when Curwood applies a clear patch around it on the back of the bag.The bag incorporates Curwood’s IntegraScore opening feature along its entire length. Along with a tear notch near the top of the bag the consumer can tear open the bag without using a knife or cutting tool that could damage the cook-in bag. IntegraScore can be used without a tear notch but in this pack the tear notch brings the easy-opening device to the consumer’s attention.Inside Jennie-O packs the turkey in an inner cook-in bag not supplied by Curwood that permits the frozen turkey to go direct from the freezer into the oven without a thawing step. “The inner bag which we call our ‘Foolproof bag’ is fully sealed and oven-proof” Meath says. “Our slogan for this product is ‘no thawing no cleaning no hassles.’” However Meath declined to provide any details about the cook-in bag.The pre-basted whole bird (with giblets removed) comes in either home style or a butter herb and garlic version. The new packaging was shipped to its retail grocery customers beginning last fall. “The packaging created a lot of excitement throughout the retail industry. So we enter 2005 with high optimism” Meath says. —Arnie Orloski See the story that goes with this sidebar: FPA winners sparkle
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