Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
Article |

Convenience pack is no turkey (sidebar)

Highest Achievement—Packaging ExcellenceSilver—Printing AchievementAn innovative carrier bag from Curwood has provided big improvements for customers of Jennie-O Turkey Store, Willmar, MN, for whole frozen turkeys.
FILED IN:  Applications  > Food  > Proteins
The carrier bag features a reinforced two-hole handle which makes picking up and carrying the turkey easy. Side gussets in the bag help the packaging graphics stand up and stand out in the freezer case.

Unlike a shrink bag that is typical for frozen turkeys the carrier bag is a flat bag that allows Jennie-O to differentiate its product graphically while permitting the consumer to more easily read cooking instructions nutrition information and recipes. The carrier bag was a collaborative development between Jennie-O Turkey Stores and Curwood says Chuck Meath vice president of whole bird sales at Jennie-O.

The bag is a reverse-printed polyester that’s extrusion-laminated to a rigid white sealant layer of polyethylene. Curwood prints the polyester flexo in eight colors including even in the gussets.

The two-hole handle is reinforced when Curwood applies a clear patch around it on the back of the bag.

The bag incorporates Curwood’s IntegraScore opening feature along its entire length. Along with a tear notch near the top of the bag the consumer can tear open the bag without using a knife or cutting tool that could damage the cook-in bag. IntegraScore can be used without a tear notch but in this pack the tear notch brings the easy-opening device to the consumer’s attention.

Inside Jennie-O packs the turkey in an inner cook-in bag not supplied by Curwood that permits the frozen turkey to go direct from the freezer into the oven without a thawing step. “The inner bag which we call our ‘Foolproof bag’ is fully sealed and oven-proof” Meath says. “Our slogan for this product is ‘no thawing no cleaning no hassles.’” However Meath declined to provide any details about the cook-in bag.

The pre-basted whole bird (with giblets removed) comes in either home style or a butter herb and garlic version. The new packaging was shipped to its retail grocery customers beginning last fall. “The packaging created a lot of excitement throughout the retail industry. So we enter 2005 with high optimism” Meath says. —Arnie Orloski

See the story that goes with this sidebar: FPA winners sparkle


Add new comment

42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!

New Issue Alert

Packaging World Magazine


Breaking packaging news

Packaging Insights

Pertinent packaging issues


Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.