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Article | May 31, 1995
Campbell joins the combo crowd
Swanson's Chicken Salad Lunch Kit from Campbell Soup Co., Camden, NJ, is the latest offering in a growing category that could be called "combo kits for on-the-go-eating." In this case the combination consists of a 3-oz flip-top can of Swanson Premium Chunk Chicken, Pepperidge Farm Hearty Wheat Crackers, a packet of mayonnaise, a spoon, and some seasonings all combined in a polyethylene terephthalate mixing cup with a snap-on lid.
A paper insert printed offset in five colors goes inside the clear cup to provide uniform graphics for the multi-component concept. Campbell is mum on who the packaging material suppliers are. Consumers simply mix the chicken in the cup with the mayo and seasonings and spread the mix on the crackers. The product is available nationwide and has a suggested retail price of $1.99.
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