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Sun Chemical: Marketing alliance for anti-counterfeit inks

Sun Chemical and InkSure have formed a strategic marketing alliance that will enable them to offer machine-readable-ink-based brand and document authentication solutions under the SunSure™ brand name.

Tailored to the needs of each client SunSure uses Sun Chemical’s inks and coatings with InkSure’s proprietary authentication technologies to reduce counterfeit and diversion losses. SunSure’s underlying concepts are the use of encoded ink (ink embedded with unique signature codes) in the printing of documents and product packaging and the ability to sense the ink using low-cost optical readers.

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