Article |

Retail product release

Roto-Rooter launched what is reported to be its first consumer product, a liquid drain cleaner for home use, with package design and development assistance from One80 Design (New York, NY).
Print Reprint

Ionic Communications Group (Cincinnati OH) a brand development firm collaborated with One80 designers to provide the branding and graphic communications for the new package. The 32-oz bottle is uniquely shaped to look like a drainpipe. According to designers this pipe imagery is immediately recognizable in a retail context next to the competition driving home the core values of the brand. Functionally the package delivers an array of attributes including a no-splash feature centralized hand position ergonomic handgrip and integrated thumb pad for optimal control in gripping and pouring. The graphics tie in well with the bottle shape integrating the pipe.


Add new comment

Related Sponsored Content

42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.