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Article | March 31, 2003
Retail product release
Roto-Rooter launched what is reported to be its first consumer product, a liquid drain cleaner for home use, with package design and development assistance from One80 Design (New York, NY).
Ionic Communications Group (Cincinnati OH) a brand development firm collaborated with One80 designers to provide the branding and graphic communications for the new package. The 32-oz bottle is uniquely shaped to look like a drainpipe. According to designers this pipe imagery is immediately recognizable in a retail context next to the competition driving home the core values of the brand. Functionally the package delivers an array of attributes including a no-splash feature centralized hand position ergonomic handgrip and integrated thumb pad for optimal control in gripping and pouring. The graphics tie in well with the bottle shape integrating the pipe.
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