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New CD and DVD packs in Europe

Imation Europe, a leading supplier of removable data storage media, will use the new DBS Discbox Slider paperboard packs from Stora Enso. According to a market study, the majority of consumers prefer the new packs to other optical disc cases because of the pack size, the practical configuration of two discs in one case, and the environmental benefits.
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“DBS provides added value both for trade and for consumers and there is clearly a need for this type of packaging in the market. The low weight and slim size of DBS brings savings in transportation costs and shelf space at the retail outlet. Consumers like the innovative design” says Peter Klinckenberg EMEA product marketing manager at Imation Europe BV.

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