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Article | May 31, 2003
Marketing alliance for anti-counterfeit inks
Sun Chemical and InkSure have formed a strategic marketing alliance that will enable them to offer machine-readable ink-based brand and document authentication solutions under the SunSure™ brand name.
Tailored to the needs of each client SunSure uses Sun Chemical’s inks and coatings with InkSure’s proprietary authentication technologies to reduce counterfeit and diversion losses.
SunSure’s underlying concept is the use of encoded ink (ink embedded with unique signature codes) in the printing of documents and product packaging; and the ability to sense the ink using low-cost optical readers. InkSure’s proprietary reader technology can be incorporated into a variety of devices as required by specific applications ranging from low-cost hand-held readers all the way to high-speed production line devices.
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