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Decorated caps pass P&G's speed-to-market test

Speed to market was a critical factor in producing the shrink-sleeve labels that decorate caps on two varieties of Tide with Febreze Freshness.
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FILED IN:  Applications  > Consumer products  > Laundry

After Quick Pak conducted initial production- line trials in March and additional trials and package testing in April P&G required that Quick Pak deliver two million decorated caps beginning in June when it would begin producing the liquid laundry detergent. The shrink sleeves come in two colors each denoting a different product scent. Quick Pak met P&G’s production requirements and the new product was launched on schedule in August.

Sleeves are reverse-printed in five colors in rotogravure at Multi-Color to produce a teal label representing the Meadows & Rain scent and a purple label signaling the Spring & Renewal scent.

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