Article |

Decorated caps pass P&G's speed-to-market test

Speed to market was a critical factor in producing the shrink-sleeve labels that decorate caps on two varieties of Tide with Febreze Freshness.
FILED IN:  Applications  > Consumer products  > Laundry

After Quick Pak conducted initial production- line trials in March and additional trials and package testing in April P&G required that Quick Pak deliver two million decorated caps beginning in June when it would begin producing the liquid laundry detergent. The shrink sleeves come in two colors each denoting a different product scent. Quick Pak met P&G’s production requirements and the new product was launched on schedule in August.

Sleeves are reverse-printed in five colors in rotogravure at Multi-Color to produce a teal label representing the Meadows & Rain scent and a purple label signaling the Spring & Renewal scent.

See main story that goes with this article: Coming clean with

Related Sponsored Content

The 2014 Trends Report
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.