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Article | March 31, 2006
Container design delivers on retailer's needs
Target Stores wanted a package that stresses value but also with a softer visual profile. A rigid container for 9Lives cat food scores on both accounts in part by piggybacking a free incentive can of cat food onto the primary package, distributed by All-Pak.
The package is the National Association of Container Distributors’ 2006 Best of Show Award winner.
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