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Cleanser whips up the essence of marshmallows

The central feature on Kao Corp.’s Bioré Marshmallow Whip facial cleanser, distributed in Japan, is a pump foam dispenser. This pump makes a whipped lather that cannot be achieved by using hands. To make a whipped lather, a mesh is installed in the pump and at the tip of the nozzle. Mesh inside the nozzle is designed more finely than for inside the pump. With a round bottle shape and screw cap, the package design resembles a marshmallow.

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