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Send to KindleUse benchmark information to assess, prioritize, and plan
• Rate your current strength
• Where are your ratings versus industry benchmarks?
• Considering what the survey respondents said, are there areas where you might reconsider your own importance ratings?
• Where are your largest gaps for the top 3-5 most important capabilities and skills? (only go after the big ones—you can’t do it all!)
• Based on your gap assessment, develop a plan and roadmap to address and fill the gaps• Consider how you can leverage external resources, including suppliers, universities, research organizations, government organizations, NGOs, trade associations, consultants, and providers of education and training services. And don’t forget that Packaging World is a powerful resource, too. If optimizing operations is your responsibility, consider the Packaging Automation Forum; and if you’re in Pharma, be sure to look into the Healthcare Packaging Conference and Workshops .
• Identify best-in-class experts and bring them in to accelerate your expertise
• Carefully evaluate non-competitive or precompetitive partners and collaborators
• Recognize internal training opportunities when they present themselves and maximize their potential
• Hire expertise and experience
• Influence universities and other organizations to increase emphasis in your areas of need
• Update outdated training programs to focus on what is most important and relevant
Suppliers to brand owners/CPGs
• Note that this research only included CPGs/Brand Owners
• Review the results and identify areas where you can help them
• Interview your customers and prospective customers to determine where their biggest areas of importance and need are—help them fill the gaps
• Apply the Capabilities Self Assessment tool to your company
Based on your gap assessment, develop a plan and roadmap to address and fill the gaps (see above)
• Invite your customers to partner in addressing common gaps and needs
Packagers and packaging professionals have an increasing role in answering corporate objectives. That’s good news as the profession gains the recognition it needs. But it also provides the challenge of expanding our professional competence to further embrace marketing, innovation, and strategic directions.
So let’s assess, prioritize, plan, and collaborate to take our organizations, the industry, and our profession to new, higher heights!
About the author: Brian Wagner is vice president of Packaging & Technology Integrated Solutions.
He can be reached at [email protected] (www.ptisglobal.com)
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