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Article | March 31, 2006
Starbucks toasts brand extension
Starbucks Coffee Liqueur’s glass bottle is shaped as a cocktail shaker to extend Starbucks’ brand equity to after-dinner cocktails, winning the Glass Packaging Institute’s Clear Choice Award.
Applied ceramic labeling is used to print the “Starbucks Coffee Liqueur” wording on the bottle’s waist. Saint-Gobain Container provides the 1-liter bottles and Anchor Glass supplies the 750-mL bottles.
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