Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Spirited package

Introduced in late '97, new Aromatherapy Healing Spirits cologne spray is packaged in a unique secondary package designed to correspond with the "mood elevation" theme of the product.
Print Reprint
FILED IN:  Applications  > Beverage  > Spirits
     

 

"The bottle looks like it's actually floating inside the package" says Sharon Christie founder of New York-based California Fragrance Co.

Christie designed a 18-pt clear polyvinyl chloride partition with a die-cut that allows it to be folded in such a way that it suspends the 3.4-oz bottle about an inch from both the carton bottom and top. Printex Packaging (Hauppauge NY) supplies the partition as well as the 12-pt matte PVC folding carton in which the partition and cologne reside. The carton is screen-printed in three colors to produce a translucent cloud effect. Text is screen-printed in an additional black ink.

The Healing Spirits name also appears in braille "to reinforce the multisensory effects of the product" says Christie. Printex embosses the braille text which was approved by the New York Lighthouse for the Blind and the Braille Institute.

Healing Spirits is sold nationally in "alternative channels" such as herbal shops spas and some select department stores. Suggested retail price is $35.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.