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Video | June 13, 2012

OFF THE SHELF: Beer variety pack brews multiple advantages

For its Widmer Brothers beers, the Craft Brew Alliance uses a new variety-pack box that reveals up to four different 22-oz glass bottle brands inside, providing marketing differentiation and materials savings.

By Jim Butschli, Features Editor

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SUPPLIERS:

»Xpedx
»Owens-Illinois

Comments(1)

Comments

Nice idea, but the 15%

Permalink Submitted by maria (not verified) on Tue, 10/30/2012 - 19:38

Nice idea, but the 15% reduction of corrugated from the windows = sustainability isn´t really so, unless you do something uselful with that "window" material other than "throw it out the window"... We should be more precise in using terms so as to avoid misleading listeners....

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