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Opposing approaches in fighting obesity

In the UK, soft drink makers are increasing some bottle sizes in the fight against obesity, while in the U.S. some cans are shrinking.
FILED IN:  Applications  > Beverage  > Soft drinks

Do we fight obesity by shrinking the cans used for full-sugared beverages or by enlarging the bottles used for low-sugared drinks? Depending on where you live, the answer appears to be yes to both approaches. In the U.S., Coca-Cola has brought out its flagship Coke in a 7.5-oz can to encourage people to drink less Coke. But in England, full-sugared drinks from Britvic and PepsiCo are staying in their 500-mL PET bottles while four low-sugar drink brands are moving to a 600-mL PET bottle.

In a story on, Pepsi-Cola’s Garrett Quigley talks about the switch. “By offering even greater value on our no-sugar variants, Pepsi Max, Diet Pepsi, and 7Up Free, we want to encourage consumers to make a savvy switch to our no-sugar varieties, as a part of a healthier lifestyle choice.”

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