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Opposing approaches in fighting obesity

In the UK, soft drink makers are increasing some bottle sizes in the fight against obesity, while in the U.S. some cans are shrinking.
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FILED IN:  Applications  > Beverage  > Soft drinks
     

Do we fight obesity by shrinking the cans used for full-sugared beverages or by enlarging the bottles used for low-sugared drinks? Depending on where you live, the answer appears to be yes to both approaches. In the U.S., Coca-Cola has brought out its flagship Coke in a 7.5-oz can to encourage people to drink less Coke. But in England, full-sugared drinks from Britvic and PepsiCo are staying in their 500-mL PET bottles while four low-sugar drink brands are moving to a 600-mL PET bottle.

In a story on foodproductiondaily.com, Pepsi-Cola’s Garrett Quigley talks about the switch. “By offering even greater value on our no-sugar variants, Pepsi Max, Diet Pepsi, and 7Up Free, we want to encourage consumers to make a savvy switch to our no-sugar varieties, as a part of a healthier lifestyle choice.”

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