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Article | December 31, 2004
New package debut
Flowdesign helped redesign the Blue Ice Vodka bottle, lifting its profile by 2” to help it stand as tall as its competitors on the shelf.
The original icicle design molded into the back of the glass bottle remains its distinguishing feature as does the Blue Ice script logo and circle B icon on the clear front label. The 750-mL bottle label now displays a red white and blue color scheme to showcase the vodka’s U.S. heritage. The circle B icon located near the bottom of the front label has changed from white to red. Encircling the icon is the phrase “Idaho Russet Potatoes” further differentiating the vodka from its competition. Overall the changes further demonstrate the premium quality of the vodka. Blue Ice Vodka is currently available in California Georgia Idaho Maryland New Mexico New York Nevada Ohio Oregon South Carolina Utah and Washington DC. Blue Ice Vodka is owned by Los Angeles-based 21st Century Spirits and retails for $20/750-mL bottle
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