Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

New package debut

Flowdesign helped redesign the Blue Ice Vodka bottle, lifting its profile by 2” to help it stand as tall as its competitors on the shelf.
Print Reprint
FILED IN:  Applications  > Beverage  > Spirits
     

The original icicle design molded into the back of the glass bottle remains its distinguishing feature as does the Blue Ice script logo and circle B icon on the clear front label. The 750-mL bottle label now displays a red white and blue color scheme to showcase the vodka’s U.S. heritage. The circle B icon located near the bottom of the front label has changed from white to red. Encircling the icon is the phrase “Idaho Russet Potatoes” further differentiating the vodka from its competition. Overall the changes further demonstrate the premium quality of the vodka. Blue Ice Vodka is currently available in California Georgia Idaho Maryland New Mexico New York Nevada Ohio Oregon South Carolina Utah and Washington DC. Blue Ice Vodka is owned by Los Angeles-based 21st Century Spirits and retails for $20/750-mL bottle

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.