The original icicle design molded into the back of the glass bottle remains its distinguishing feature, as does the Blue Ice script logo and circle B icon on the clear front label. The 750-mL bottle label now displays a red, white, and blue color scheme to showcase the vodka’s U.S. heritage. The circle B icon located near the bottom of the front label has changed from white to red. Encircling the icon is the phrase “Idaho Russet Potatoes,” further differentiating the vodka from its competition. Overall, the changes further demonstrate the premium quality of the vodka. Blue Ice Vodka is currently available in California, Georgia, Idaho, Maryland, New Mexico, New York, Nevada, Ohio, Oregon, South Carolina, Utah, and Washington, DC. Blue Ice Vodka is owned by Los Angeles-based 21st Century Spirits and retails for $20/750-mL bottle