Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
Article |

Neckhanger appeals to teens

A new on-pack promotion combines two things teens love: hair styling products and the popular television show "Dawson's Creek." Attached to the entire Dep line of styling products is a colorful neckhanger advertising the show's new Web site and a chance to win the title character's necklace, says Lisa Cogan, brand manager at Dep Corp., Rancho Dominguez, CA.
FILED IN:  Applications  > Beverage  > Spirits

This joint promotion also carries over to the Web site where teens can enter the Dep virtual salon.

The neckhanger applied to about 1.5 million bottles comes in four different sizes all 12 pt. solid bleached sulfate supplied by Packaging Spectrum (Los Angeles CA). The converter prints the paperboard offset in four colors plus a UV coating. The neckhangers are applied manually at Dep's production facility in Rancho Dominguez at about 100 pieces/min Cogan says.

The nationwide promotion began March 15 and ended May 31.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.