Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Motts, Welch's open fresh prospects

Stamford, CT-based Motts USA and Concord, MA-based Welch's are hoping that their new juice concentrate products won't be making a splash with consumers.
FILED IN:  Applications  > Beverage  > Drinks  > Juice
Both come in 12-oz aluminum cans featuring new wide-mouth easy-open ends designed to facilitate easy refilling without splashing. "Our research has indicated that users of bottled juice are very receptive to alternative package types that allow them to keep plenty of juices on hand" says Jim Callahan director of corporate communications at Welch's. "We think the idea of a liquid concentrate requires a package the consumer can use as a measuring device" says Brad Angevine director of new products at Motts. "In order to fill water into the cans you need a wide opening." Reynolds Metals (Richmond VA) supplies both juice marketers with the 12-oz can and 206 end and these products mark the first use of the end which Reynolds calls the LOE (large opening end). Welch's JuiceMakers and Motts In-A-Minute can be found in the bottled juice and drink aisle. To help differentiate them from
ADVERTISEMENT
ready-to-drink products the cans are merchandised horizontally. Likewise graphics read lengthwise. A regional rollout of Mott's-In-A-Minute began in the Northeast this June with national expansion planned by next year. Suggested retail price ranges from about $1.29 to $1.69; six flavors are available. Welch's JuiceMakers has been shipped to test markets in 35% of the U.S. Five varieties are available with a suggested retail price of $1.39.

Comments(0)

Add new comment

E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.