Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

A juicy redesign

When marketers at Akron, OH-based Country Pure Foods decided to introduce its brand of juice and nectars, Ardmore Farms, to the retail market, they saw it as an opportunity to redesign packaging logo and graphics.
FILED IN:  Applications  > Beverage  > Drinks  > Juice

Introduced at the Food Manufacturers Institute trade show in Chicago in May the package’s new look includes more updated graphics a vibrant array of colors and a new yellow and orange logo that was designed to communicate energy and optimism. Created by designers at Diversa Inc. (Kent OH) the packaging for Ardmore Farms Nectars offers the company merchandising flexibility and includes a full line of multilingual packaging as well. The new packaging creates a stronger shelf presence than the old foodservice packs did providing more eye-appealing colors and product graphics company says. The product retails for about $3.39. —ALR

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.