Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

In Japan, fruit juice comes in fruit-like packaging. . .

Japanese designer Naoto Fukasawa has come up with a new way to sell fruit juice—make the package look just like the real thing!
FILED IN:  Applications  > Beverage  > Drinks  > Juice
Banana, kiwi and strawberry juice are packaged in containers that imitate the color and texture of—you guessed it—banana, kiwi and strawberry. For soy milk, the package resembles "silken tofu skin." Yummy!

www.toxel.com

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.