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Article | January 31, 2000
Graphics boost beverage launch
Now being launched in select markets around the country are ?-L (16.9-oz) bottles of Hydrators, a lightly flavored natural spring water from Aqua Vie Beverage Corp., Sun Valley, ID.
Clad in vibrant, full-body, shrink-sleeve labelseach depicting a scene from naturethe polyethylene terephthalate bottles should have no trouble catching the consumers attention. Seal-It (Farmingdale, NY) gravure prints the PVC label in 10 colors. Label application occurs at Lyons Magnus (Fresno, CA), the contract packager responsible for filling.Learn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014
According to Aqua Vie founder Tom Gillespie, two unique ingredients set Hydrators apart from all other beverages: crystalline fructose, an all-natural sugar that delivers more sweetness per calorie, and chill, an all-natural ingredient that creates a sensory perception of icy freshness to spring water beverages.
The product needed an up-to-date appearance that would make it look less like a bottled water and more like the sophisticated beverage it is, says Gillespie. The flavored water product, in seven flavors, will sell in supermarkets for 89¢ to $1.29.
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