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Article | June 30, 2006
Glass design rewarded
Bacardi’s Corzo Tequila bottle won the Overall Package Design award in the 2006 Clear Choice Award competition sponsored by the Glass Packaging Institute.
Saint-Gobain Desjonqueres (www.saint-gobain.com) makes the 750-mL glass bottle which contains premium tequila. It sells for about $50 and is available in select markets says Yousef Zaatar vice president global packaging at Bacardi.
“Our goal was to create a super premium tequila and a package that’s in a class of its own” says Zaatar. He adds that the package is designed to reflect the modern art of Mexico. “It’s a true super premium offering—both product and package.”
To see the other Clear Choice Award winners please visit www.gpi.org.
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