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Article | August 31, 2004
Design for new Labatt Select
Labatt Select, a new low-carbohydrate Canadian light beer, enlisted Shikatani Lacroix Brandesign for its packaging design needs when breaking into the quickly growing U.S. low-carb beer category.
According to designers at Shikatani Lacroix it was critical that the packaging stand out from the competition and convey the heritage of Labatt beers. Package imagery features a red maple leaf and a strong metallic silver color scheme designed to convey the beer’s low carbohydrate benefits. The new Labatt Select moniker in bold lettering subtly draws the 2.5-g carbohydrate content to immediate attention. “We are extremely pleased with the look and feel of the Labatt Select packaging” says Bryan Semkuley vp of marketing for Labatt USA. “As an importer of America’s top Canadian beers Labatt USA is proud to finally offer beer lovers in upstate New York a great-tasting Canadian low-carb choice that stands out in both look and taste.”
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