Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
Article |

Coke promotion shifts into high gear

Atlanta-based Coca-Cola Co. is revving up for the NASCAR auto racing season with a series of nine commemorative 8-oz glass bottles. Eight of the bottles feature heat-transfer decorating bearing the face of the Coca-Cola Family drivers.
FILED IN:  Applications  > Beverage  > Soft drinks

The label on the ninth bottle commemorates Coca-Cola's designation as the official soft drink of NASCAR 1998. The promotion ran from July through November with more than 20 million bottles distributed nationally.

"This being our first year as the official NASCAR soft drink we really wanted to do something to tie together in one package the power of the Coca-Cola brand with the power of the thing that draws NASCAR fans to the sport-the drivers who are featured on their own bottles" says Scott Williamson spokesperson for Coke.

Avery Dennison's Decorating Technology Div. (Framingham MA) supplies and gravure-prints the Clear ADvantage® heat-transfer decorating in four colors. Vitro Packaging (Dallas TX) makes the bottles and applies the labels at its plant in Monterrey Mexico.

Sold in six-pack cartons retailing for $3.50 to $4 the bottles are available across the U.S. in restaurants gas stations and grocery and convenience stores.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.