Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Coke near ready to test 12-oz bottle

A 12-oz soft drink bottle made of a blend of polyethylene terephthalate (PET) and polyethylene naphthalate (PEN) is expected in a test market this July.
Print Reprint
FILED IN:  Applications  > Beverage  > Soft drinks
     

So revealed Ian S. Roberts manager of the package development department at The Coca-Cola Co. Atlanta GA in remarks at Nova-Pack May 8 in Dsseldorf Germany. Earlier the company had said it expected a U.S. market test before the end of '96. This test of the single-serve bottle will use Coke's contour shape and will be topped by a 28-mm screw cap and is expected to last six months Roberts says. It should provide valuable evidence into how long PEN's vaunted barrier properties can maintain carbonation in a small container. Roberts however wouldn't identify a test location except to note that it wouldn't be under "FDA jurisdiction." When asked about PEN gaining a letter of nonobjection from the Food & Drug Administration Roberts deflected the question to suppliers. Responding to a question about package differentiation at the seminar Roberts said that by the end of the 1980s the company "had ridden the chariot of lower-cost producer for a long time." Coke had "seemed to be abandoning a bit of our heritage. We were losing the identification of the contour bottle." Nova-Pack was sponsored by Schotland Business Research (Skillman NJ).

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.