Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
 >>
Article |

Coke bottle gets "chic" treatment in France...

 
Print Reprint
FILED IN:  Applications  > Beverage  > Soft drinks
     
A limited-edition Coca-Cola Light launched in France last month boasts the silhouette of Karl Lagerfeld—designed by the man himself. The iconic designer's clothes are featured on models in Coke Light ads in magazines and on billboards in the country. Boutiques in Paris—fashion capital of the world—are selling "a limited-edition boxed version of the bottle (with a matching bottle opener), for 47 euros, or $64." While supplies last!!

Source: LAtimesblogs.latimes.com

 

Comments(0)

Add new comment

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.