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Blaze orange can in beer market hunt

Miller's special edition hunting season cans benefit wildlife funds.
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FILED IN:  Applications  > Beverage  > Beer
In September and October, Miller Brewing Co., Milwaukee, WI, is marketing its Miller High Life Beer in special, limited-edition, blaze orange cans, saluting hunting season.

Proceeds from the sale of the hunting-themed packaging, available in 24- and 30-packs, will contribute to Miller High Life’s continued support of Whitetails Unlimited, Pheasants Forever, and the National Wild Turkey Federation.

The special-edition cans are supplied by Ball Corp. (, and the paperboard multipack cartons are supplied by Graphic Packaging International, Inc. (

Senior brand manager Kevin Oglesby comments, “Miller High Life has been closely associated with the outdoors and hunting for more than 100 years, so this initiative is truly a reflection of many of our consumers and a way to acknowledge their support of Miller High Life.”
-Judy Rice


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