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Blaze orange can in beer market hunt

Miller's special edition hunting season cans benefit wildlife funds.
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FILED IN:  Applications  > Beverage  > Beer
     
In September and October, Miller Brewing Co., Milwaukee, WI, is marketing its Miller High Life Beer in special, limited-edition, blaze orange cans, saluting hunting season.

Proceeds from the sale of the hunting-themed packaging, available in 24- and 30-packs, will contribute to Miller High Life’s continued support of Whitetails Unlimited, Pheasants Forever, and the National Wild Turkey Federation.

The special-edition cans are supplied by Ball Corp. (www.ball.com), and the paperboard multipack cartons are supplied by Graphic Packaging International, Inc. (www.graphicpkg.com).

Senior brand manager Kevin Oglesby comments, “Miller High Life has been closely associated with the outdoors and hunting for more than 100 years, so this initiative is truly a reflection of many of our consumers and a way to acknowledge their support of Miller High Life.”
-Judy Rice

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