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Video | May 7, 2012
Beverage Roundtable: EXTRA | Rob Wallace on how to disrupt with beerAfter shooting the "Craft beermania!" episode of Beverage Roundtable, Guest Critic Rob Wallace spent some extra, quality time at the offices of Packaging World. This video includes some additional insights on package design in the craft beer category. See the links below for a more detailed critique of Viru beer and one of Rob's own designs.
Read Rob Wallace's write-up of Viru and learn how it informed his own high-end microbrew: Beverage Roundtable: EXTRA | How to disrupt, with beer.
If you missed the Craft beermania! episode of Beverage Roundtable... you know what to do.
Beverage Roundtable is the show where the experts go shopping, then meet-up for a live video discussion of the packages they chose.
For each episode, package design experts — Guest Critics —choose a beverage package that illustrates a theme. Next, the group meets with show host Bob Sperber to discuss the pros and cons of each package, from format and graphics to business strategy.
Tune in! Then join in the conversation in the comments thread at the bottom of each episode's homepage. And: Keep drinking.
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