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Video | April 26, 2012
Beverage Roundtable: Craft beermania!What's the best package design to use in a craft beer category overflowing with creativity? Pull up a virtual bar stool, watch and learn — then throw-down a tip in the comments thread.
For this episode, our Guest Critics picked three craft beers to illustrate varying approaches to successful package design. Leffe Belgian Ales uses a classic shouldered bottle, gold labeling and old-world graphics to reflect their historic Abbey roots. Viru beer disrupts category cues with a highly sculpted and hyper-minimal neck label, while Sixpoint Craft Ales joins a a new breed of high-end brews using aluminum cans, and dives deeply into hipsterish graphics with extreme attention to detail.
Done watching? Join the community... scroll down and add your two cents in the comments thread below.
Special thanks to our Guest Critics Rob Wallace of Wallace Church, David Padula, p design Lab and returning panelist Lisa Baer, Baer Design Group, who first suggested we cover this topic.
Beverage Roundtable is the show where the experts go shopping, then meet-up for a live video discussion of the packages they chose.
For each episode, package design experts — Guest Critics —choose a beverage package that illustrates a theme. Next, the group meets with show host Bob Sperber to discuss the pros and cons of each package, from format and graphics to business strategy.
Tune in! Then join in the conversation in the comments thread at the bottom of each episode's homepage. And: Keep drinking.
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