Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
Article |

Beverage packaging: Champagne falls out of favor as new economy calls for tighter budgets

“Premiumisation” gives way to a drive for value
FILED IN:  Applications  > Beverage  > Beer
Dom Perignon, called the “Banker’s Choice” in a recent article on, has slipped 30 places and completely fallen off of the “Power 100” ranking of the world’s most popular drinks. Fewer investment bankers celebrating bonuses this year? Or are they just drinking cheaper stuff?

Other brands of champagne, Lanson and Tattinger, also fell off the list.

Moet et Chandon, still the world’s most popular champagne, came in at number 18, dropping 4 places from last year’s 14th ranked spot.

According to the article from Heidi Blake, “Smirnoff – the vodka brand – remained the world’s favourite tipple, with the whisky brand Johnny Walker in second place and Barcardi rum in third.”

Nine less known and less expensive brands entered the list for the first time, kicking out their high-priced brethren.

I’ll drink to that…get your daily dose of global packaging trends, follow me on Twitter.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.