Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
 >>
Article |

A-B re-embraces teardrop bottles

In February and March 2007, Anheuser-Busch Companies, Inc., St. Louis, MO, rolled out Michelob Lager and Michelob Light in redesigned, easy-grip, teardrop-contoured bottles, based on the original package design launched in 1961.
Print
FILED IN:  Applications  > Beverage  > Beer
     

Eduardo Pereda, director of marketing, Michelob Family, Anheuser-Busch, Inc, says, “the teardrop bottle was originally created to make the beer immediately identifiable in even a darkened bar or restaurant, and we’re going back to those roots.”

Suppliers and details regarding the glass bottles, crowns, labels, or related packaging equipment were not divulged.

In conjunction with the re-introduction of the teardrop amber glass bottles, A-B has launched 100% all-malt recipes for Michelob products. Pereda notes, “we think the tradition of the bottles and the all-malt recipes will give beer drinkers two great reasons to rediscover Michelob.”

A third reason is elegant, custom-designed bar glasses, available for use in select bar and restaurant service venues, created by A-B in partnership with Riedel Development USA (www.riedel.com).

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.