Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Arbor Mist packages wine success

Introduced in the summer of 1998 by Canandaigua Wine (Canandaigua, NY), Arbor Mist became the first wine in nearly two decades to reach sales of 1ꯠꯠ cases within the first 100 days of shipment.
Print Reprint
FILED IN:  Applications  > Beverage  > Wine
     

Helpful no doubt was the distinctive packaging: an acid-etched bottle and matte pressure-sensitive label.

"We are elated with the performance of Arbor Mist" says Rob Vlosky marketing director for the brand. "We anticipated the brand would sell but no one predict-ed one million cases in the first hundred days."

Ball-Foster (Madera CA) supplies the acid-etched bottle. Spear (Mason OH) supplies the p-s label a biaxially oriented polypropylene with a proprietary matte coating that complements the bottle's acid-etched texture. The labels are printed in seven colors with a screen/letterpress combination press. The screen printing is used for product identification and the letterpress is used for the process work of the fruit.

Available nationwide in three varieties Arbor Mist retails for about $3.99 per 750-mL bottle.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.