Who knew that PackML had applications outside of the packaging space? But that’s what Senior Automation Controls Engineer Art Smith at Corning Inc. discovered once he learned of PackML’s existence some time around the end of 2012. His reaction? “It’s absurd that it isn’t used everywhere for automation. It makes perfect sense.”
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Using innovative packaging to reclaim market share lost to private label knockoffs is a strategy that brands are embracing frequently these days, and examples of it at Anuga FoodTec in Cologne, Germany, were in abundance.