The one pervasive element of the repackaging program is a new graphics approach for all its products. "We wanted to provide product and packaging innovation to the tea category, while giving a more unified branding look to the line," says Pam Aulisi, Lipton's manager of package design.
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J.M. Schneider eliminates a layer of paper with its new F-flute litho-laminated box for prepared meats. The package reduced material costs and box manufacturing steps and competes with paperboard on cost, appearance.
Distinguished packaging for perfume "duplicates" creates an air of a well-established presence for new manufacturer/marketer d'essence. Impressive results merited an award from the Paperboard Packaging Council.
Polypropylene bottle earns top award by providing functionality and contact clarity for cocktail mixes sold for on-premise use. Other easy-to-use containers also won awards, as did containers differentiated by decoration.
A new rectangular paperboard can, new graphics, new glass jars, even some product reformulation, are all part of a major remake for Lipton powdered iced tea mix. New Natural Brew line aims at ready-to-drink market.
In an effort to boost worldwide market share, unify its global image, and appeal to the next generation of cola drinkers, Pepsi-Cola last month in London unveiled "Project Blue." It's a whole new look that incorporates a new logo and packaging graphics for all Pepsi, Diet Pepsi and Pepsi Max offerings sold internationally.