Gatorade Co. is tapping its pro sports image to relaunch its powdered drink mix. Formerly in an ordinary spiral-wound composite container, the mix is now packaged in an orange canister from Liquid Container (West Chicago, IL) that replicates the look of the large Gatorade dispensing cooler seen on the sidelines at national sporting events.
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A 12-oz soft drink bottle made of a blend of polyethylene terephthalate (PET) and polyethylene naphthalate (PEN) is expected in a test market this July.
May 31, 1996
Food and Drug Administration (FDA) reform efforts continue on Capitol Hill and food packaging stands to be affected. The Food Safety Reform Coalition (representing food and beverage manufacturers) is working to amend legislation introduced by Rep.
Procter & Gamble Co. and Frito-Lay, the nation's biggest snack manufacturer, are asking FDA to accept less explicit language in labeling requirements for products containing olestra, a fat replacement ingredient developed by P&G.
Walk through the local supermarket's cereal aisle and you'll be bombarded with a display of vivid, colorful cartons. While it's not easy to stand out from such a crowd, Minneapolis-based General Mills believes it can with its Trix®, and new Team USA Cheerios®.
A unique cone of PET film is what gives the multi-component closure on Eau d'Amore cologne its vivid color. Marketed by Korean cosmetics manufacturer Pacific, the cologne was launched in Korea in October '95.
In addition to its core business of sauces packed in glass and plastic bottles, Yoshida has a busy pouch packaging operation, too. Typically the pouches are sold to other food marketers who include them as components in something like a vegetable or chicken stir fry.
Damon Industries begins packing juice and drink concentrates in gabletop cartons for foodservice accounts out West. A retail version is possible next year. Contract packers will help expand sales nationwide within five years.