"Most of our clients now view package design as a form of advertising, recognizing the impact design has in creating and reinforcing a brand's image and communicating its superiority," says Bob Minkus, president of Minkus & Associates (Rosemont, PA), a graphic designer.
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To introduce its Altima(TM) protective leave-in reconditioner during a two-month promotion last Spring, Joico combined a 125-mL (4.4-oz) offering of the new product with its existing 500-mL (16.9-oz) Triage(TM) moisture-balancing shampoo.
Custom packaging played a key role in the success of a recent hair-care product promotion by Matrix® Essentials of Solon, OH. The firm's Vavoom(TM) and Systeme Biolage® professional salon hair-care product lines were offered in a special 250-mL promotional size.
Its closure and container are stock items, and the label doesn't exactly stretch the envelope either. But the new paint package introduced last October by Colorations, Inc., has done wonders for sales.
The Oregon Senate passed a measure exempting some food containers from the State's Rigid Plastic Container Law. However, amendments exclude from the exemption containers covered by the State's bottle bill, as well as all other "bottles." However, foodservice packaging manufacturers say the bill's language is too broadly written and would exclude "cups" from the exemption as well.